Aligned to Achieve
Put sales and marketing on the same page to create a revenue dream team that will drive your organization to new heights.
Hear from the authors, Andrea Austin and Tracy Eiler
Hear from authors Andrea Austin and Tracy Eiler on their new book, Aligned to Achieve, on why Sales and Marketing alignment is critical.
What You’ll Learn
Inspire Your People
Create and lead initiatives to focus your teams on the right goals and metrics to thrive.
Craft a Technology Strategy
Architect a technology foundation that makes customer data your company’s currency for growth.
Remove Roadblocks to Success
Launch new processes that eliminate friction, drive collaboration, and increase your ability to grow revenue.
Learn from Dozens of Experts
Hear actionable tips from today’s leading minds and learn how you can start applying their knowledge today.
Praise
“Austin and Eiler offer a wonderfully fresh perspective through their paired marketing and sales voices. They’re empowering our industry to move the dialog forward with the insights and concepts they’ve shared in Aligned to Achieve.”
“Written by two of the brightest sales and marketing leaders in b-to-b, it covers proven strategy and pragmatic tactics together in an easy-to-read format. Highly recommended for any revenue generator who want to increase the effectiveness and ROI of their efforts moving forward.”
“The importance of sales and marketing alignment has been talked about for years but rarely acted upon. Aligned to Achieve provides the foundational ‘why’ sales and marketing must align, which is supported by fact based research conducted by the authors. More than just theory and fluff, you will find specific, actionable steps your organization can take now to align across the board. This book is required reading for all sales and marketing leaders and their CEOs.”
– Barbara Giamanco, Author of The New Handshake: Sales Meets Social Media
“When two of b-to-b’s top sales and marketing executives get together to pen a how-to on alignment, there’s no other choice than for it to become a must-read. Smart yet plain-spoken, Aligned to Achieve delivers on its promise to offer practical solutions for driving better sales and marketing alignment.”
“Sales and Marketing alignment is essential to an organization focused on scaling revenue. Aligned to Achieve gives you the complete roadmap you need to fuel meaningful growth.”
– Max Altschuler, Founder and CEO of Sales Hacker and Author of Hacking Sales
“Aligned to Achieve is fast-paced, intelligent, and full of relevant, actionable information. Should be required reading for every sales and marketing leader.”
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About the Authors
Tracy Eiler
Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy came to InsideView from her own marketing consulting firm. Previously, Tracy held executive roles at Replicon, Cloud9, MarkLogic, Postini, and Business Objects. She also founded and ran a successful technology communications agency.
Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment.
Tracy has a BA in sociology from the University of Michigan.
Andrea Austin
Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, Andrea leads our channel, mid-market and enterprise sales teams. She was recognized this year as a leading sales mentor by Women in Sales North America. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment.
Andrea came to InsideView from Nuance Communications, where she was VP of Sales & Strategic Accounts. Previously, Andrea led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.
Andrea attended California State University, Bakersfield.
Media and Speaking
Media Coverage
Sample Book Promotional Copy
Leaders must align their teams to focus on company growth, not departmental success. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. Aligned to Achieve puts sales and marketing on the same page, creating a revenue ‘dream team’ that will drive your organization to new heights.
Media and Speaking Requests
For Aligned to Achieve media or speaking requests, email Kim Abreu at kim@aqualabpr.com or call 415-260-6084.